Can someone explain this business essay prompt please? EMERGENCY due at midnight?!

Can someone explain this business essay prompt please? EMERGENCY due at midnight?!
Added (1). PROMPT 1
"You own a home you plan to sell in a 'buyers market'. Create a marketing strategy which demonstrates your use of due diligence in relationship to your marketing strategy for selling your current home worth $400,000. The home is mortgaged for $275,000."

#2 "Create a dominant marketing strategy within the marketing strategy such as Nike and Converse. Use applicable glossary words to write this strategy and answer the following question: Why is dominant strategy so important?"

Read more: Can someone explain this business essay prompt please? EMERGENCY due at midnight?!